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How HPE built a marketplace that keeps buyers coming back

When the Hewlett-Packard Co. split its business in 2015 into two separate units, newly created Hewlett Packard Enterprise Co. had to figure out an ecommerce strategy that delivered a “no-touch” buying experience that required little if any assistance from staff, but avoided cannibalizing sales of HP dealer partners. The solution was to build a marketplace […]

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