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A third of Black Friday shoppers will jump ship if site speed slows down browsing

Last year, the holiday sales event saw traffic increase by 500% over an average Friday, according to a Quantum Metric study, but customers who waited more than six seconds for a page to load were half as likely to make a purchase.

Many Black Friday shoppers will refuse to wait around for slow retail sites to load to snag their often deeply discounted and limited-supply wishlist items, according to a new study by digital intelligence platform Quantum Metric. More than one in three Americans—36% of consumers surveyed—reported they’d bail on a shopping visit in favor of a […]

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