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Marketers waste 21% of their marketing budgets because of bad data

High-quality data about consumers, products and other retailers has helped Amazon.com Inc. garner an outsized share of the retail industry. Amazon, No. 1 in the Internet Retailer 2019 Top 500, accounted for 36.8% of U.S. online sales last year, according to Internet Retailer estimates. That’s up from 34.1% the previous year thanks in part to […]

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