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How hands-off are automated marketing tools?

How hands-off are automated marketing tools?

How hands-off are automated marketing tools?

Adore Me handed over the reins to its email marketing campaigns to digital marketing vendor Optimove’s artificial intelligence-powered algorithm about four years ago. The algorithm combines the lingerie retailer’s shopper history and website behavioral data, as well as its product data to determine the emails it sends to various groups of shoppers. For example, if […]

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