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Overstock.com promotes articles that feature its brand

To get the most out of news articles that feature Overstock.com Inc., the home goods and mass merchant retailer is dedicating its marketing dollars to traffic going to certain news publications rather than to Overstock.com. Overstock is typically featured in anywhere from 10-40 articles each month, says Mark Delcorps, Overstock’s senior director of public relations. […]

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