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How student discounts factor into online retailers’ back-to-school strategies

How student discounts factor into online retailers’ back-to-school strategies

How student discounts factor into online retailers’ back-to-school strategy

The  back-to-school shopping season is wrapping up and retailers are making their final push to squeeze the most out of this shopping season. One way some retailers plan to grab sales during the monthslong season is by offering students a discount that typically ranges between 5% and 20%. Retailers including shoe manufacturer Nike (No. 33 […]

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