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Microsoft buys marketing automation vendor PromoteIQ

Microsoft Corp. announced yesterday it has acquired marketing automation vendor PromoteIQ. The purchase price was not disclosed. PromoteIQ works with manufacturers and e-retailers to place sponsored ads for products on ecommerce sites of retailers, including Kohl’s Corp., No. 24 in the Internet Retailer Top 1000, Office Depot Inc. (No. 19) B&H Foto & Electronics Corp. […]

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