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A peek into mattress retailer Purple’s holiday ad strategy

Mattresses may not be the most giftable product, but that doesn’t stop sales from surging for the high-ticket home furnishings product during the holiday season. In fact, the five-day period around Thanksgiving, including Black Friday and Cyber Monday, is online mattress retailer Purple’s biggest sales week of the year, the retailer says. What’s more, Purple […]

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