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Personalized emails have highest click-through rates

With emails prompting half (51.0%) of consumers to visit or purchase from online retailers, according to a survey of 1,105 consumers by Internet Retailer/BizRate Insights, engaging consumers through email personalization resulting in higher conversion, click and open rates makes sense. The 2019 “Mid-Year Retail Email Benchmark Report” by email marketing vendor Bluecore confirms just that: […]

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