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Many routes to a happy holiday season

Many routes to a happy holiday season

Few retailers feel more pressure to deliver strong results during the holidays than UglyChristmasSweater.com. November and December typically generate about 90% of its revenue. And after its online sales grew just 12% last holiday season—outpacing its 10% projection but falling short of the Internet Retailer-estimated ecommerce industry’s 17.4% growth rate—the retailer wasted little time planning […]

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