Performance marketing company Merkle, owned by Dentsu Aegis Network, acquired a majority stake in data and analytics company Ugam for an undisclosed amount. Co-founder and CEO Sunil Mirani will continue to lead Ugam, however, Ugam will be renamed to Ugam, a Merkle Company. Mirani will report to Craig Dempster, president of Merkle Americas. Ugam’s analytics […]
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