Prime Day drives retailers to significantly boost their Amazon advertising spending
Zak Stambor
Not only did Amazon.com Inc.’s two-day Prime Day sales event drive an Internet Retailer-estimated $7.16 billion in online sales for Amazon—a 71% jump compared with the previous year’s event—it also led retailers that sell on the retail giant’s online marketplace to significantly increase their spending on ads that appear on Amazon. And, based on data […]