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How ecommerce is changing the packaged goods market

Until recent years, store-based retailers could count on steady sales of consumer packaged goods (CPGs)—frequently replenished consumables like paper towels and laundry detergent used daily by consumers—even as online shopping grew into a near-existential threat. Now, more consumers buy these everyday products online from leading CPG manufacturers, established retail chains and web-focused merchants, making ecommerce […]

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