IRCE: Nectar Sleep to sell in 2,500 stores by the end of 2019
James Melton
Resident, the recently formed parent company of the digitally native Nectar Sleep mattress brand, is embracing store-based retailers in a big way in a bid to win over the roughly 70% of mattress buyers who still make their purchases in stores. Nectar Sleep began selling mattresses in stores in January 2019, starting with a rollout […]