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IRCE: Walmart believes tactile experiences and meaningful brands are the future of ecommerce

Ecommerce alone can help a clothing brand a long way, but for men’s clothing brand Bonobos, a breakout moment came when the company realized the power of matching the online engagement with the tactile experience of trying things on, Bonobos founder Andy Dunn said Wednesday at the Internet Retailer Conference and Exhibition @RetailX in Chicago. […]

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