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Why shoppers buy items sight unseen from this online retailer

Two Blind Brothers Shop Blind

Most online retailers that get started without raising outside capital must find free or low-cost ways to get attention. That’s been the strategy for Two Blind Brothers LLC, a three-year-old apparel brand that’s drawn traffic to TwoBlindBrothers.com through an appearance on Ellen DeGeneres’ TV show, a low-cost social media video advertising strategy and a novel […]

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