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Focus on helping consumers achieve outcomes, not just buy products

retail transformation

In the past, shopping experiences were a long and tiresome journey, limited to brick-and-mortar stores and narrow inventory selections. What a stark contrast to today, where retailers are racing to catch consumers’ attention on diversified channels—from shoppable Instagram ads to ecommerce shops and physical stores! As retail paradigms continue shifting toward customer centricity, clear-cut lines […]

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