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It’s time for retailers to adopt a new email strategy

It’s time for retailers to adopt a new email strategy

Online retailer Moriarty’s Gem Art knows shoppers are bombarded with emails. “People are getting hit over and over again with emails these days,” says Jeff Moriarty, marketing manager at the family-owned business. The situation has significant consequences as a sizable share of consumers aren’t opening the retailer’s emails or are deleting those messages without looking […]

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