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Amazon’s latest move bolsters its ad business

Amazon's latest move bolsters its ad business

Amazon.com Inc. on Friday announced plans to buy the ad-serving technology and personalized ad-creation tools from Sizmek Inc., a bankrupt advertising technology vendor. Amazon is buying Sizmek’s Ad Server, which helps advertisers place spots around the internet and measure their effectiveness, and Sizmek Dynamic Creative Optimization, a tool that helps retailers and other marketers use […]

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