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B2B Next 2019 Preview: Megan Burns on building the best B2B customer experience online

New technology is driving much of today’s channel shift in business-to-business sales and marketing as it speeds information exchange, product discovery and order entry online. But customer-facing technology built around the demands of systems rather, than the actual needs of the customer, can negatively affect a company’s brand, reputation and loyal following. “No matter how […]

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