B2B Next 2019 preview: Adrienne Hartman on what the new B2B buyer wants
Mary Wagner
Business buyers today want the same fast, convenient and personalized buying experience they have when buying online in their personalized lives. But many B2B companies haven’t yet acted on the new expectations of their customers, says Adrienne Hartman, director of ecommerce and campaign sales at J. J. Keller & Associates Inc. “A startling number of […]