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How GNC leverages digital receipts to drive sales

digital receipts GNC

GNC Holdings Inc. is getting healthy results from a technology that personalizes shoppers’ digital receipts. What were once dull paper, GNC’s email receipts now feature product recommendations based on a consumer’s previous purchases. And those receipts are driving increased online and store sales and more loyalty program sign-ups, says Jennifer Biefel, the vitamin and supplements […]

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