Unilever NV, a global manufacturer of more than 400 consumer brands, including such well-known labels as Dove soap, Hellmann’s mayonnaise and Lipton tea, continues to invest heavily in ecommerce, says CEO Alan Jope. In fact across all forms of ecommerce—direct-to-consumer (B2C), business-to-business (B2B) and business-to-business-to-consumer (B2B2C)—Unilever grew web sales 47% in 2018 to around 2.49 billion euros ($2.80 billion). […]
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