Site icon Digital Commerce 360

Retailers track where consumers shop with location data

(Bloomberg)—Retailers are finding all kinds of uses for location data from customers’ phones. Hill Country Galleria in Bee Cave, Texas, used the information to determine that a lot of shoppers owned pets. So it installed water fountains, babysitting stations and “Santa Paws’’ photo ops for furry friends. The time customers spent in the mall rose […]

Exit mobile version