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How Kettlebell Kings gets shoppers to open its emails

kettlebell kings

Kettlebell Kings’ emails that don’t feature a clear sales message drive more revenue than its promotional emails, says Jay Perkins, the retailer’s co-founder and managing partner. The web-only kettlebells merchant started producing kettlebell workout videos roughly two years ago to create more content to engage its social media followers and drive traffic to its site, […]

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