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How Moriarty’s Gem Art grows its email list

Marketing emails drive about 15% of jewelry retailer Moriarty’s Gem Art’s online sales, says Jeff Moriarty, marketing manager at the family business. That outpaces all the retailer’s other marketing channels on a last-touch attribution model. Because email is crucial to the retailer’s long-term success, it regularly monitors consumers’ responses to its email program to allow […]

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