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Walmart looks to bolster its ad business with its latest acquisition

Walmart looks to bolster its ad business with its latest acquisition

In a move aimed at bolstering Walmart Media Group, Walmart Inc.’s growing advertising business, the retail giant plans to buy advertising startup Polymorph Labs’ technology and assets. Terms of the deal, which is expected to close later this spring, were not disclosed. Walmart plans to weave Polymorph’s technology, which includes an ad server, self-service interface […]

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