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Levi’s web sales grow 24% in the first quarter ahead of BOPIS rollout

Levi's web sales grow 24% in the first quarter ahead of BOPIS rollout

Levi Strauss & Co. will start let consumers pick up online order at its 3,000 stores later this year, the denim brand announced on an earnings call transcribed by Seeking Alpha. Ahead of the rollout, merchandise at stores in the U.S. and U.K. have already been outfitted with RFID tags, which allow store employees to wirelessly monitor inventory and update online product counts, according to CEO Chip Bergh.

Levi’s, No. 222 in the Internet Retailer 2018 Top 1000, also announced that ecommerce sales rose 24% year over year in the first quarter ending Feb. 24. Direct-to-consumer sales through company stores were up 11%. Exact ecommerce figures were not disclosed. Overall revenue rose 7% to $1.4 billion in the quarter.

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