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Why Thrive Market aims to launch 200 private-label products this year

Web-only organic grocery retailer Thrive Market is leaning into private-label goods. The membership-only brand launched 165 Thrive-branded products last year and has already added 66 more private-label products this year, bringing its total number to 520 Thrive-branded products, says Jeremiah McElwee, senior vice president of merchandising and product development. While this is only 8.7% of […]

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