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Why sales reps don’t have to loathe ecommerce

Ecommerce does not have to be the natural enemy of sales representatives inside a company. In fact, if designed and integrated correctly, ecommerce can help sales reps generate and close bigger ticket orders, Marta Dalton, director of global ecommerce at consumer products manufacturer Unilever NV, told attendees during her keynote session Wednesday at the AD […]

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