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Levi’s generates more than $220 million in direct ecommerce sales

Levi Strauss & Co.’s last public shares were traded in 1985, well before the rise of ecommerce. Now, the prototypical jeans brand, No. 222 in the Internet Retailer Top 1000, is returning to the stock market and looking to innovate in ecommerce. Levi’s generated 4% of its revenue through its online stores in 2018, including international […]

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