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Inside Lucky Brand’s omnichannel strategy

Lucky COO discusses the brands omnichannel strategy

Omnichannel shoppers are a high priority for Lucky Brand LLC. While roughly 30% of Lucky Brand’s sales occur online, the denim and apparel retailer’s stores play a crucial role in its overall operations, Lucky’s chief operating officer Michael Relich told Internet Retailer at the National Retail Federation 2019 conference in January. Lucky, which operates 250 stores, fulfills […]

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