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How brands try to win consumers’ love rather than just their loyalty

(Bloomberg)—Gone are the days when the only goal of a company was to persuade you to buy its product. Now, making you feel kinship with a brand—even love—takes precedence. At least, that’s what a group of influential startups believe. Eyewear maker Warby Parker (No. 174 in the Internet Retailer Top 1000), makeup seller Glossier Inc. (No. 175), […]

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