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Holiday 2018 conversion rates—which retailers bucked trends?

holiday 2018 conversion rates retailers trends

Typically, conversion rates for online retailers during the holiday season follow a similar pattern: Increase once the calendar flips to Nov. 1, spike during the five-day Thanksgiving weekend known as the Cyber 5, gradually decline but remain elevated until tapering off as the New Year approaches. The holiday season conversion rates for Macys.com, according to marketing […]

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