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Why Bonobos came to embrace ‘traditional’ brand marketing

Why Bonobos came to embrace 'traditional' brand marketing

Until a few years ago, nearly all of Bonobos’ marketing efforts were performance-based ads that focused on driving shoppers to buy the brand’s products. In particular, the men’s apparel retailer, which has been owned by Walmart Inc. since 2017, was a heavy user of personalized marketing messages. At the same time, since 2011 it has […]

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