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Payless ShoeSource takes a bigger step into digital B2B sales

Payless ShoeSource has come a long way with its safeTstep brand since introducing it more than 15 years ago, when it hit the pavement and phones, ran direct-mail campaigns and trekked to trade shows to put it before customers and prospects. “We started as a product with blood, sweat and tears,” says  Matt Lemke, who […]

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