How e-retailers aim to capture last-minute holiday purchases even after their cutoff dates pass
Zak Stambor
20% of the 25 largest online retailers in North America set Tuesday as their deadline for receiving online orders to ensure shoppers’ purchases arrive in time for Christmas. Another 16% have a Wednesday deadline. But even after those deadlines pass, many of those merchants have robust plans to garner a share of consumers’ last-minute purchases. […]