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Life-size digital avatars could help retailers better connect with customers

(Bloomberg)—She wants me to pick up the sunglasses. If I do, research has shown, the chances I’ll buy a pair spike by 40%. “Why don’t you try them on?” Millie, the charming young sales assistant asks. I slip a pair of silver frames on. “You look like a rock star,” she says with a wink. Oh Millie, flattery […]

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