How top online merchants’ conversion rates fared in the Cyber 5
April Berthene
Large online merchants including marketplace Etsy Inc. and Target Corp. posted significant year-over-year conversion rate increases throughout the Cyber 5 period that spans from Thanksgiving through Cyber Monday, according to marketing analytics firm Jumpshot. Jumpshot’s analysis is based on its review of more than 160 billion clicks made monthly by 100 million consumers globally. Jumpshot says […]