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Retailers send fewer Black Friday-themed email campaigns in 2018

While consumers may feel that their email inboxes are flooded with Black Friday-related messages, an analysis of top online retailers’ email campaigns tells a different story. Only 122 emails campaigns from 13 top retailers referenced the term “Black Friday” for the two-week period of Oct. 31-Nov. 14. This is a mere fraction of the 18,136 […]

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