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Apparel retailer Tobi’s new app dials up a 16% higher average order value than its mobile site

Tobi.com, a web-only, fast fashion retailer for young women, relaunched its app about a week ago and early results are looking attractive. The app, built on U.K.-based mobile app platform Poq, has garnered 6,400 downloads and orders coming through the app have a 16% higher average order value than orders coming through Tobi’s mobile site. […]

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