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Madison Reed’s new AR tool helps shoppers virtually don new hair hues

Madison Reed’s new AR tool helps shoppers virtually don new hair hues

Changing hair color can be a big commitment. The process can be even more intimidating when purchasing the hue online. To help shoppers overcome anxiety about purchasing hair dye on the web, hair color brand and e-retailer Madison Reed recently launched a new try-on tool that uses augmented reality and a consumer’s device camera to […]

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