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Prices are becoming more uniform and that’s to Amazon’s advantage

Prices are becoming more uniform and that’s to Amazon’s advantage

While e-commerce is driving retailers to change prices more frequently, it is also leading to more uniform pricing across online and offline retailers, according to a new National Bureau of Economic Research working paper by Alberto Cavallo, Harvard Business School professor. Those conditions are giving consumers less reason to comparison shop since it’s unlikely they’ll find a […]

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