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How content helps Tortuga Backpacks convince shoppers to buy its bags

If a retailer wants to convince a shopper to shell out a few hundred dollars for a product online, it needs to convince her that it can solve her problems, says Taylor Coil, marketing director at Tortuga Backpacks. That’s particularly important for Tortuga Backpacks, which sells unique products: luggage that melds aspects of hiking backpacks […]

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