B2B Next report: How a manufacturer ‘weaponizes’ customer data to better arm sales reps
Don Davis
Illumina Inc. relaunched its B2B e-commerce site last year and in March 2018 added a personalization dashboard called MyIllumina that enables customers to see vital information about the performance of Illumina equipment. The manufacturer’s equipment is used in genetic research and by commercial services like 23 and Me. The machines, such as those used to […]