Site icon Digital Commerce 360

B2B Next report: Cardinal Health’s new site search helps customers stick around

$25 million. That’s how much annual sales Cardinal Health Inc. estimates its clunky legacy website was driving to its competitors. Cardinal Health’s healthcare industry customers were frustrated by obstacles to finding products on Cardinal Health’s medical products site. “That’s not a position we wanted to be in,” Matt Wingham, director of e-commerce, medical products and […]

Exit mobile version