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Benefit Cosmetics boosts conversion rate with launch of virtual makeover tool

Cindy Shen, vice president of global digital at Benefit Cosmetics, had long been disheartened by virtual eyebrow try-on tools that produced lackluster results. For years, augmented reality, which superimposes images over real-world objects through device cameras, left faces looking unrealistic and cartoony. “With lipstick or foundation try-ons, you’re just manipulating color tint,” Shen says. “But […]

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