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Virtual reality increases furniture AOV by 60% at Macy’s

Macy’s Inc.’s in-store virtual reality pilot is increasing basket size and decreasing returns, the retail chain announced this week, along with other technology-focused news. By early November, Macy’s will have in-store virtual reality spaces at 69 U.S. stores. In pilot stores, shoppers who used the virtual reality headsets to view Macy’s furniture had more than […]

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