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How luxury brand Forzieri skirts China’s firewall to reach online shoppers

Italian luxury brand Forzieri reaches Chinese mobile shoppers

The Chinese government’s “Great Firewall” blocks easy access within China to some major Western websites, including Google’s search engine and social media sites Facebook and Instagram. Yet Italian accessories e-retailer Forzieri has found that promotional campaigns on those U.S. social networks have boosted sales in China. There are two ways the Florence-based retailer reaches Chinese […]

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