Why retailers may want to send promotional emails earlier in the week leading up to a holiday
Zak Stambor
In the days leading up to a holiday weekend, consumers are increasingly tuning out email messages more often than usual, says Len Shneyder, vice president of industry relations at email marketing vendor SendGrid. That’s why the peak email-sending days for retailers’ email marketing messages shifted to the Labor Day itself this year, from Thursday and Friday a […]